F1 hits Oxford Street as Aston Martin and PUMA invite fans to celebrate the team behind the team

Aston Martin’s Formula 1 car will be a centrepiece in the launch of a new collection at PUMA’s brand-new Oxford Street store today (11 December). The collection is inspired by the innovation, craftsmanship and expertise of the team behind the team, and will give fans the chance to say goodbye to the old F1 era and look ahead to a game-changing season in 2026.

Aston Martin and PUMA joined forces at the start of this year and the team sent off 2025 in style with a double points-scoring performance last weekend in Abu Dhabi, where former world champion Fernando Alonso claimed sixth and team-mate Lance Stroll finished tenth

The team is now developing its first machine for F1’s new era – which will be penned by incoming design legend Adrian Newey – and the new PUMA collection looks ahead to that, taking design inspiration from the unsung engineering heroes who sit beneath his wing.

“This Collection marks a celebration of the evolving partnership between PUMA and the Aston Martin Aramco Formula 1 Team — a collaboration built on shared values of innovation, craftsmanship, and contemporary design,” said PUMA.

Photo by: PUMA

“The collection embodies this spirit, blending PUMA’s expertise in performance apparel with Aston Martin Aramco's refined aesthetic to create pieces that resonate with fans both on and off the track.”

The performance-driven sportswear is designed for movement, comfort and style, and each individual piece has been innovatively engineered with technical fabrics, precise cuts and performance-focused details.

PUMA says the collection has been developed to celebrate the people behind the scenes, noting standout items as the Gear Jacket and Pants, a Full-Zip Hoodie and the legendary PUMA Speedcats — a footwear icon reimagined for fans and streetwear enthusiasts.

As the Christmas season accelerates, fortunate F1 fans will have the chance to slow down and gain some respite from the hectic shopping streets, exploring the car – and the new collection – up close just days after the season came to a close.

Photo by: PUMA

The event is open for all fans to attend and take part in the experience, with a live DJ performing throughout the day and a range of special F1-related activities available for visitors to participate in.

The PUMA x Aston Martin Aramco Formula One Team Select Collection is available at select PUMA stores as well as online at puma.com.

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