Galeries Lafayette Dubai Has Brought This Parisian Fragrance House To The Region & It’s Anything But Ordinary

Photo: Supplied

There are few things the GRAZIA team adores more than beauty, but perhaps a sweet treat.

Combining the two this October is Galeries Lafayette Dubai, bringing an indulgent and playful hit to the emirate.

Unveiling Beauty and Candy Week, a celebration of sensory delight, the Dubai Mall shopping destination unveils a new Parisian fragrance house, which has arrived in the region, debuting its newest scent, exclusive to Galeries Lafayette.

Enter Hormone Paris, a fragrance house founded in 2020, which goes beyond the typical realms of perfume.

Operating at the intersection of science and design, the brand utilises the latest research in neuroscience and psychophysiology to translate chemical processes into olfactive form.

Debuting its latest aroma, This is Not Caffeine, the fragrance aims to awaken the mind, just as caffeine stimulates the body. However, instead of the jittery rush of a double espresso, it offers focus and awareness through the power of scent – a composition that translates stimulation into sensory art.

A brisk, radiant and quietly electric scent, This is Not Caffeine is perhaps the slight antithesis to the feeling that espresso brings. Instead of a rush of adrenaline and chaos, it brings clarity.

Going beyond the realms of mere scent, Hormone Paris’ fragrance decodes the molecules that shape our inner world, from dopamine to serotonin. The brand has built a cult following among those who see perfume as a form of consciousness rather than ornament.

The bottles also reflect the brand’s pared-back approach to fragrance. Minimal and stripped of excess, it echoes the brand’s approach to the formula – full transparency, complete with ingredient documentation, allergen disclosure, and even scientific references.

As Galeries Lafayette Dubai transforms into a pastel-hued playground for Beauty & Candy Week, This is Not Caffeine anchors the celebration with intellectual edge – proof that sweetness can also be smart, and that science can, indeed, smell beautiful.