10 Underrated Australian Fashion Brands To Shop This Summer

Let’s be honest, we’ve been sleeping on Australian fashion brands for far too long.

Effortlessly cool and undeniably laid-back Aussie girls have taken over our feeds, styling the pieces we can’t stop thinking about. And it’s not just us taking notice and turning to niche Aussie brands – a growing number of celebrities are too. From Hailey Bieber to Dua Lipa, the consensus is that Aussie brands are the ones to be wearing.

From cult favourites to slightly under the radar names, we’ve created a list of Australian fashion brands worth knowing. Below, discover the labels GRAZIA has fallen for, and why they deserve a place in your wardrobe too.

If you have not heard of Meshki, where have you been? This online fashion platform may not be underrated given its global expansion, but nonetheless it deserves a spot on this list. What started as a simple accessories e-tailer in Sydney back in 2012 has grown into a global fashion phenomenon, particularly for chic summer ‘fits.

If you are looking for a luxury staple, look no further. Silk Laundry’s ethos is based on careful consumption, muted tones and a minimalist feel – the perfect attire for a chic off-duty look. The brand labels itself as a sort of ‘uniform’ for you, focusing on slow fashion and providing you with a wardrobe you can trust.

St Agni is the place for tailored basics, with that Massimo Dutti type of edge. For the minimalist ladies who are after a statement silhouette and the quiet luxury aesthetic, this is your latest obsession. The brand’s attention aims away from trends, towards continuity and comfort with an understated appeal. We are especially loving their bags at the moment – a perfect way to turn a minimal look slightly daring.

The brand began with the two co-founders searching for what to wear with their jeans, and turned into a viral hit. The versatility of celebrity clientele, from Charli XCX to Bella Hadid, emulates the alternate vibes the pieces are able to capture and the wearability of the clothing, meaning they will have something for everyone no matter what aesthetic you are after.

Looking for a fresh off the runway look? Esse Studios has showcased collections at Australian Fashion Week since 2022, and has their ready-to-wear collection ready for you. For those looking to take a more considered approach, with an essence of sophistication – Esse Studios has the perfect outfit waiting to be curated by you.

Friends With Frank encompasses the elevated look we all try to achieve. The brand proves that the ‘effortlessly cool’ look is all down to the craft of the items worn, rather than conforming to trends. Cementing the brand as a rejection of fast-fashion and consciously created. If you are a conscious consumer, or are making a point to become one, then Friends With Frank’s trans-seasonal and versatile pieces can be the start of your capsule wardrobe journey.

Still craving craftsmanship? Courtney Zheng is here for you. The 90s-influenced minimalist label spans a variety of categories, from ready-to-wear, made-to-order and unisex clothing. Blending avant-garde and classic elements for a unique look. A chic restyle is on the horizon for us as we scroll their site, mentally depicting our new look – and hoping to become a Courtney Zheng girl.

Lucy Folk Jewellery is a lifestyle brand, inspired by travel, design and well-being. The experimental and slightly unconventional aesthetic makes the brand feel all the more exclusive and unique – ensuring your accessories will be sought after this summer. As a goldsmith, the founder’s creative direction feels authentic and, in turn, the pieces feel considered – with real craftsmanship taking centre stage once again.

Temple Of The Sun has a strong ceremonial focus towards rings, specifically engagement rings. For bespoke designs with purpose and meaning behind them, this is the hidden gem you have been searching for. Aside from their ceremonial focus, the brand has a gorgeous array of jewellery for all moments and even a one-of-a-kind stones section for the truly unique and special occasions.

The Cut offers an experience as a consumer with bespoke appointments with specialists to tailor your journey to the finished piece. Marking occasions, expressing sentiment or even reimagining cherished heirlooms, The Cut does it all. Your one-stop shop for celebrating the moments that truly matter and making them last.