NFL: Washington Commanders build grassroots footprint in the UAE through youth football - Sport360 News

The Washington Commanders delivered a highly successful, fun-filled community activation in Abu Dhabi through the Kullna Commanders Youth Football Camp, engaging 200 young participants and their families in an immersive flag football experience.

Hosted at the Abu Dhabi Cricket & Sports Hub on January 31, the event blended elite-level coaching with vibrant, festival-style activations, creating an inclusive environment that celebrated sport, movement and togetherness while reinforcing the Commanders’ commitment to youth development and grassroots engagement in the UAE.

Building a Lasting Bond with the UAE Community

With a perfect blend of high-energy athletics and community engagement, the camp welcomed 200 young participants representing 35 nationalities and 51 different schools. The diversity on the field mirrored the inclusive spirit of the UAE, proving that the love for the game knows no borders.

The impact of the event was best captured by the feedback from the parents and families in attendance.

One parent noted, “My kids and I LOVED the camp! We sincerely hope you return with training programs throughout the years,” while another shared their gratitude for the mentorship: “Big THANK YOU to the coaches that volunteered their time. They truly made the event a success

Elite Coaching and Festival Fun

The camp featured 10 interactive on-field drills designed to sharpen coordination and teamwork. Leading the charge were 15 expert coaches, trained by the NFL Flag Football Director and legendary Coach Tom LaNeve – the primary author of the official NFL Flag Football rule book.

Off the field, the atmosphere came alive with festive energy as families were treated to an American tailgating experience. The activation zones were buzzing with activity, featuring:

A football painting station where kids could customize their own gear.

A high-energy smoothie-making station for healthy refreshment.

An interactive photo booth to capture memories of the day.

The ever-popular BBQ and drinks station, fueling over 250 supporters who cheered from the sidelines.

A Growing Legacy in the Country

By combining elite coaching with a welcoming, community-driven environment, the Washington Commanders cemented a long-term vision for grassroots development in the UAE. The Kullna Commanders Youth Football Camp wasn’t just a one-day clinic; it was the foundation of a growing community that will continue to move, play, and grow together.

To stay tuned for future activations and community events across the UAE, follow the Washington Commanders on @commanders_ar

Commanders bring flag football fun to Abu Dhabi

Washington Commanders are bringing a morning of movement, teamwork and community to the capital with the Kullna Commanders Youth Football Camp on January 31, 2026, at Abu Dhabi Cricket & Sports Hub.

The flag football experience runs from 8:30 AM-12:30 PM and is open to boys and girls aged 6-14, with 150-200 registered participants expected. Registration is free and open to the public.

Designed around inclusivity, energy, and family participation, the camp brings together young players, parents, and the wider community to celebrate the spirit of American football in a fun, welcoming environment.

The event follows the success of the Commanders’ November Watch Party at Yas Marina, continuing the franchise’s growing engagement with UAE fans.

A Flag Football Experience for the Whole Community

Players will participate in a Commanders-led flag football program featuring 10 interactive drills and skill stations, followed by friendly gameplay between sub-teams. The sessions are designed to develop fundamental movement, coordination, and teamwork skills while keeping the focus on enjoyment and participation.

Off the field, families can enjoy a full tailgating experience, creating a festival-style atmosphere throughout the morning. Activities include backyard-style games, face painting, ball customisation, foam machine fun, as well as a complimentary BBQ and drinks station for registered attendees.

With free entry and a strong family focus, the event is designed to be accessible and welcoming for the UAE community.

Creating Memorable Moments On and Off the Field

At its core, Kullna Commanders Youth Football Camp is about creating memorable, moments – both on the field and beyond it. The experience encourages young athletes to stay active, build confidence, and connect with teammates, while families enjoy a relaxed, community-driven environment.

Venue: Abu Dhabi Cricket & Sports Hub

Date: January 31, 2026

Time: 8:30 AM-12:30 PM

Participants: 150-200 players aged 6–14

Registration: Free (Registration required)

Registration Link: [https://my.weezevent.com/kullna-commanders-youth-football-camp]

Families and young athletes are encouraged to register early to secure their place and be part of a morning celebrating sport, community, and fun.

NFL Watch Party - Washington Commanders host first-ever event in Abu Dhabi

The Washington Commanders are bringing the thrill of the NFL to the UAE for the first time with their Kullna Commanders Watch Party on Sunday, November 16, 2025, at Stars ‘N’ Bars, Yas Marina, Abu Dhabi.

Part of the team’s efforts under the NFL Global Marketing Program, this event marks the Commanders’ first in-market activation in the region, inviting fans of all ages to experience American football like never before.

A New Era for NFL Fans in the UAE

Based in Washington D.C., the Commanders are committed to growing the game internationally and building a passionate community of fans across the UAE. Their “Kullna Commanders” message – Arabic for We’re All Commanders – reflects the team’s belief that everyone has the right to belong.

“As the Washington Commanders continue to expand our global presence, we’re thrilled to begin this next chapter in the United Arab Emirates under our banner of ‘Kullna Commanders’ – Arabic for ‘We’re All Commanders.’ We’re incredibly proud to host our first-ever activation in the UAE as part of the NFL’s Global Markets Program,” said Ben Cobleigh, Chief Growth Officer of the Washington Commanders.

“This milestone marks an exciting step in our international growth journey as we share the energy, passion, and tradition of the Commanders brand – and the spirit of American football – with the UAE community. The UAE’s position as a global hub for investment in sport, innovation and community makes it the perfect place to introduce Commanders football, and we look forward to building a vibrant new fanbase that will be part of the Commanders family for years to come.”

What to Expect at the Watch Party

The event kicks off at 4pm GST, with the live game broadcast from Madrid starting at 6:30pm GST across more than 75 big screens.

Attendees can look forward to:

Free BBQ and Drinks for the first 500 guests (T&Cs apply)

Mini Commanders Combine to test your football skills

Exclusive Kullna Commanders merchandise

NFL learning zones and meet-ups with fellow fans

📍 Venue: Stars ‘N’ Bars, Emporium Bldg, Yas Marina Circuit, Abu Dhabi

🗓️ Date: Sunday, November 16, 2025

🕓 Activations Open: 4pm GST | Kickoff: 6:30pm GST

Join the Kullna Commanders Community

Be part of history as the Washington Commanders host their first-ever fan event in the UAE.

Claim your ticket via https://www.nfl.com/international/commanders-watch-party

And to stay updated on future Kullna Commanders events, community programs and exclusive content, follow @Commanders_AR on Instagram.