Craft & Code Lands At ERTH Abu Dhabi For A Three-Day Celebration Of Creativity

Abu Dhabi Retail, Craft & Code and ERTH are coming together for a three-day cultural and artistic exhibition.

Open to the public from Saturday, January 31, 202,6 to Sunday, February 1, 2026, Craft & Code gathers artists, designers and technologists of the region and beyond, setting the benchmark for regionally-led cultural storytelling.

Merging heritage techniques and digital intervention, such as AI and advanced fabrication, the installations of the exhibition fuse Emirati craft traditions with global future tools, turning the space into a studio of ideas.

Regional and international creatives, including IB Kamara, Abdalla Almulla, Yinka Ilori, Chef Warshaw and the House of Artisans, will form the showcase.

Marne Schwartz, the Managing Director of ITP Media Group, highlights the ambitions of the exhibition, namely, “to celebrate, archive and export Arab creativity to a global audience,” having chosen Abu Dhabi to host this cultural exchange because it is a city that is “modern and progressive while still proud of its roots, and its cultural ecosystem provides the ideal setting to stage this conversation at scale.”

Anchoring the exhibition launch are global exclusives and limited releases from some of the most coveted brands, including Off-White, Amouage and Gafla.

Off-White, together with stylist and creative director IB Kamara, will unveil a world-first capsule and limited one-off pieces customised by the House of Artisans. IB Kamara highlights his enthusiasm for the project, stating, “I am very proud to have Off-White as the brand partner for Craft & Code, with our core principles founded in design, community and collaboration fundamentally aligned.”

Other exciting activations include Amouage premiering an exclusive, never-before-released fragrance with only 200 units, Gafla releasing two immaculate Tatli Bahar bracelets, and CJ Hendry debuting her 200,000-stem XL Flower Market in collaboration with Abdalla Almulla.

A place for creatives, artists and admirers alike, it’s the weekend plan to immerse yourself in the region’s cultural offerings.