With summer comes the highly anticipated lineup of fashion houses creating gorgeous collaborations with various European beach houses. A Euro summer staple, these designer takeovers see celebrities and jet-setters alike lounging on motif-clad sunbeds, Aperol Spritz in hand, against some of the continent’s most glamorous coastlines.
From designer-dressed sun loungers to impossibly chic beach clubs, GRAZIA has rounded up the best destinations defining this sojourn season.
Where do jetsetters and influencers alike flock to during the warmer months? Monte-Carlo, of course. What better way to let everyone you’re in town than on a Jacquemus-clad towel lying at the Monte-Carlo Beach Club. Whether you’re chasing moments that rival Grand Prix weekend glamour or simply escaping for a few sun-drenched days, this collaboration is one for the books.
The Spanish coastline, Nobu classics and exquisite fragrance is a trio worth taking a moment for. Set against Marbella’s glamorous coastline, expect long lunches, ocean views and a sensory escape worthy of the season’s chicest Euro summer itinerary with the Amouage takeover of Nobu Marbella.
No brand can quite convey the spirit of summer quite like Missoni. Beloved for its iconic patterns and joyful use of colour, the Italian house brings its signature aesthetic to The Ritz-Carlton Bali, creating a vibrant beachfront escape where fashion and tropical serenity meet. Who says coastal glamour can only happen in Europe…
Dolce&Gabbana is synonymous with Italian glamour, and this summer is no exception. Their collaboration with Hotel Cala di Volpe looks like it was made to be there. With picturesque cliffs and oceans in the background, la dolce vita just got a whole lot more Dolce…
Preppy meets a European summer. Burberry’s pop-up at Hôtel Belles Rives captures the essence of the French Riviera, with deep blue hues mirroring the Mediterranean and timeless coastal elegance woven into every detail. The result is a sophisticated seaside escape that feels both effortlessly chic.
The Gucci Flora collection is easily recognisable as a summer essential. From its warmth and flowery scent to its signature joyful colours and patterns, it captures the full bloom of Monaco seamlessly.
Don your matching sets and head to Alo Yoga at Hotel Martinez. After all, a workout is always better with a view and this seaside movement is no different. Post-yoga, unwind on monogrammed beach chairs and let the Riviera do the rest.
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Tutto passa, but this moment won’t. Staud is one of those effortlessly cool brands that continually captures attention. Its collaboration with Da Adolfo Beach Restaurant is no exception, adding a fresh dose of chic glamour to Positano
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