"There Was No Blueprint": Chriselle Lim On Divorce, Reinvention & Building Phlur

There’s no doubt about it, Chriselle Lim is a pioneer in the digital space. Let’s face it, she was an influencer before the word “influencer” was even a cultural lexicon. Some would even say she helped write the blueprint to create the fashion creator space as we know it today.

Starting with a personal blog in the early days of social media, she grew alongside the industry itself, evolving from an aspiring stylist to one of fashion’s most recognisable global voices. Today, beyond front rows and brand campaigns, Chriselle has now stepped into a new chapter as co-founder and creative force behind fragrance brand Phlur, helping redefine how scent, emotion and storytelling intersect.

In the latest episode of The Making Of, she reflects on a career shaped by instinct rather than strategy. What began as a creative outlet during her college years which included sharing outfits online simply out of passion, gradually became a full-fledged profession as digital platforms transformed fashion’s landscape. “I grew with the industry,” she recalls, describing a time when there was no roadmap and no rulebook – and the scariest of all, no guarantees.

But her story is not just one of professional evolution; it’s a personal one, too. The entrepreneur, now 40, speaks candidly about navigating visibility, boundaries and vulnerability, particularly during a public divorce that coincided with the creation of Phlur’s now-iconic scent Missing Person. Born from a period of deep loneliness and healing, the fragrance became an unexpected emotional touchstone for thousands, proving the power of honesty and human connection in brand-building.

At its core, Chriselle’s journey is one of resilience, reinvention and self-trust.

This is The Making Of… Chriselle Lim.

Watch the full episode below or listen now on all streaming platforms.