Chanel’s Coco Crush Collection Evolves With Gracie Abrams As Its Newest Muse

The quilted motif has long been one of Chanel’s most recognisable signatures. First introduced by Gabrielle Chanel on the now-iconic 2.55 handbag in 1955, its graphic lines and precise geometry quickly became emblematic of the house itself—timeless, unmistakable, and perpetually modern. In 2015, that same motif made its way into fine jewellery with the launch of Coco Crush. A decade later, it has its most compelling muse yet in Gracie Abrams: a musician whose quiet confidence and emotional candour make even a first encounter feel strangely personal.

The concept of Coco Crush is deceptively simple: the quilted pattern carved directly into gold through precise incisions, creating a texture that feels tactile, luminous, and quietly bold without ever appearing overworked. More than a decade on, it has become a fine jewellery standard in its own right—the kind of collection that works just as effortlessly as a single understated piece as it does layered into something more personal and expressive. Rings, bracelets, earrings, necklaces: each designed to complement one another, and more importantly, the person wearing them.

This year, the collection evolves once again. Two new necklace styles—a close-fitting necklace and a choker—are designed to sit flush against the skin with an almost second-skin fluidity. It’s as much a technical achievement as it is a stylistic one, introducing a new softness and suppleness while retaining the collection’s signature precision. Elsewhere, transformable earrings shift between a longer, more refined silhouette and a shorter, sharper alternative. Then there’s the cuff: wide, sculptural, and confident enough to carry an entire look on its own.

So who better to front the next chapter of Coco Crush than someone who embodies that same balance—classic with an edge?

Since her debut in 2019, Abrams has emerged as one of music’s most compelling voices. Her early EPs established her gift for emotional candour, while her Grammy-nominated album Good Riddance and its follow-up, The Secret of Us, only deepened that connection with listeners. There’s an intimacy to her songwriting that makes even a first listen feel strangely personal—and that same authenticity shapes her presence off-stage, too.

Earlier this year, Chanel named Abrams the newest muse of Coco Crush, and it feels less like a surprising choice than an inevitable one. Her quiet confidence, natural ease, and understated presence align seamlessly with the spirit of the collection. Nothing feels forced; nothing asks too loudly for attention. The impact comes from the subtlety.

That effortless sensibility also shapes the way Abrams wears the pieces herself. “These pieces practically never come off me day to day,” she shares. “They’re so comfortable and therefore playful—you really can make them your own. Stacking, mixing and matching, all the things. It honestly just depends on my mood and whether it’s for a performance or just my everyday look. I wear them like a second skin either way.”

Gabrielle Chanel famously quipped that “fashion fades, only style remains”. The Coco Crush collection has always embodied that idea—timeless rather than trend-driven, expressive without excess. In Gracie Abrams, it has finally found its own.

This article first appeared on GRAZIA Singapore and has been republished here with permission.