The Regional Rundown: A New Beauty Brand Enters The Chat, Aman Goes To Sea & More Happenings In The Middle East

The Middle East continues to set the tempo across fashion, beauty and culture, with new launches and ideas shaping the conversation in and beyond the region.

From brand debuts to exclusive collections, this edition of GRAZIA’s regional rundown spotlights what’s happening across the region right now.

Cartier debut’s new clash de cartier

This February Cartier introduces new members of the Clash de Cartier family. A collection that spotlights bold colour through the Clash’s beloved studded sculptural design; the rings, earrings, bracelets and necklaces feature green and red dyed agate, pink chalcedony and chrysoprase. Adding a playful softness to the Clash’s more architectural edge, it’s a refresh to the Maison’s instantly recognisable graphic codes. Designed for limitless stacking, styling and daily wear, it’s jewellery with attitude, the Cartier way.

PHLUR INTRODUCES the AFTERGLOW EAU DE PARFUM

PHLUR adds a new chapter to its fragrance story with the Afterglow Eau du Parfum, a warm amber musk inspired by the rush of early connection; a feeling that lingers and is impossible to forget. Created together with perfumer Clément Gavarry, the scent opens with citrus, apricot and coconut and settles into creamier vanilla, lavender milk and soft woods notes, leaving a warming, lingering scent trail on the skin. Afterglow is now available exclusively at Sephora Middle East, both in stores and online.

AFRAA CHOOSES WHITE AS THE COLOuR OF A NEW CHAPTER IN STYLE AND IDENTITY

AFRAA ushers in a new chapter by embracing white as its signature shade, redefining it as a statement of identity rather than minimalism. Rooted in Gulf tradition and inspired by Doha’s light and architecture, the palette frames clean lines, refined volumes and fluid fabrics that move with ease. The result is a modern AFRAA woman: grounded in culture, quietly powerful and forward-looking.

LINDBERG announces the launch of their PRECIOUS COLLECTION

LINDBERG expands its ultra-exclusive Precious collection with three new limited-edition designs, blurring the line between fine jewellery and eyewear. Individually handcrafted in solid 18 karat gold and set with precious stones the collection includes three new frames: the 40 year anniversary frame in white gold with rubies, a rose gold frame with rainbow baguette-cut sapphires and Rhodis, a one-of-a-kind design featuring pink and clear diamonds. The collection will launch in April 2026 and will take eyewear to the next level.

AMAN AT SEA UNVEILS INAUGURAL ITINERARIES FOR AMANGATI

Destination travel has in recent years seen a rise in ultra-luxury cruises, and now Aman enters the space with Amangati, its first ocean-going motor yacht. Launching in Spring 2027, the 180-metre vessel will host five to eight night journeys across the Mediterranean, delivering Aman’s signature sense of space, privacy and wellbeing at sea. From expansive terrace suites and the largest spa in its category, to itineraries that unlock rare ports and cultural moments, it’s Aman’s unmistakable ultra-luxury experience, but on the water.

Marquise cut diamonds come to Maria Tash with, the marquise flow edit

MARIA TASH flows into the New Year with the Marquise Flow edit, a refined curation of marquise-cut diamond designs created to trace the natural contours of the ear. Crafted in polished 18k gold, the Lotus, Echo and Plume styles layer elongated diamonds for a fluid, sculptural effect that balances subtle sparkle with statement appeal. The collection made for everyday wear as well as after dark dressing, is now available at MARIA TASH in Mall of the Emirates and The Dubai Mall.

Rosemin Beauty Unveils a New Era of Prestige Cosmetics for Warmer Complexions

A longtime voice in luxury fashion and beauty across the Middle East and India, Rosemin Opgenhaffen now brings her own line to life, starting January 26, 2026. Curated for warm, olive and deep complexions, the line is built around intelligent coverage and high-performance formulas that simplify your beauty routine without dulling the products’ impact.

MALONE SOULIERS REVEALS THEIR SPRING 2026 CAMPAIGN