Beauty Brand Brow Code Expands To The Middle East With Apparel Group's Nysaa

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Let’s face it, your brows are what make or break a makeup look. They frame the face, elevate expression and carry an almost unmatched power to transform a look.

Yet, despite their significance, access to the kind of professional-grade, celebrity-approved brow products seen on Hollywood red carpets hasn’t always been the easiest. Until now, perhaps.

Enter Brow Code, the global beauty brand founded by celebrity brow stylist Melanie Marris. The renowned label has now arrived in the region with Apparel Group’s Nysaa.

Known for pioneering the art of brow styling, Brow Code has become a cult favourite among A-list names and beauty insiders alike.

Photo: Supplied

“Every time I visit the Middle East, I’m genuinely inspired by the pride women take in their brows,” Marris shares on entering the Middle Eastern market. “It’s an art form, and a powerful expression of personal beauty. This was a region we were passionate about reaching.”

The collection brings together an edit of the brand’s most iconic products, including the cult Brow Mapping Kit, richly pigmented cosmetics, and salon-quality tinting and lamination kits—tools once reserved only for professionals, now made effortless to use at home.

“We’re not just launching a product here, we’re setting a new standard,” Marris continues. “For the first time, the Middle East gets the same level of precision and artistry that celebrity stylists use on red carpets.”

Photo: Supplied

From sculpting and filling to trimming and defining, Brow Code is rewriting the rules of the at-home brow ritual.

The brand’s launch with Nysaa ensures that women across the Middle East can finally access high-performance tools designed with their artistry in mind.

For more information and to shop the collection, visit nysaa.com.