Elyanna Takes Centre Stage As H&M’s New Middle East Muse

Photo: Supplied

It’s no secret that Palestinian-Chilean singer Elyanna is the moment. Well, she always has been, really.

But it seems H&M thinks so, too, as the high-street fashion house has tapped the 23-year-old for a collaboration that feels global and deeply rooted in culture.

Unveiling the Nazareth-born songwriter as the new face of H&M Middle East marks an exciting chapter for the fashion brand, as well as the global star, bringing a fresh, vibrant energy to occasion dressing across the Middle East.

Partnering together for a new collection, it is designed for those moments when you want your look to make the statement for you. Think dramatic silhouettes, bold accessories, and premium fabrics. Styled with a nod to regional tastes and individuality, it’s occasionwear that speaks the language of self-expression.

Photo: Supplied

And for those who are Dubai-based it’s even more exciting, as the collaboration coincides with the highly anticipated reopening of H&M’s flagship stores at Dubai Mall and Mall of the Emirates.

Redesigned as fashion-forward destinations, the new spaces promise an elevated shopping experience, not just for fashion but beauty too –cementing their status as must-visit hubs for style lovers in the UAE.

So, make sure you mark your calendars for November 6, when the collection will be available in stores and online across the Middle East.