Photo: Supplied
It’s no secret that Palestinian-Chilean singer Elyanna is the moment. Well, she always has been, really.
But it seems H&M thinks so, too, as the high-street fashion house has tapped the 23-year-old for a collaboration that feels global and deeply rooted in culture.
Unveiling the Nazareth-born songwriter as the new face of H&M Middle East marks an exciting chapter for the fashion brand, as well as the global star, bringing a fresh, vibrant energy to occasion dressing across the Middle East.
Partnering together for a new collection, it is designed for those moments when you want your look to make the statement for you. Think dramatic silhouettes, bold accessories, and premium fabrics. Styled with a nod to regional tastes and individuality, it’s occasionwear that speaks the language of self-expression.
Photo: Supplied
And for those who are Dubai-based it’s even more exciting, as the collaboration coincides with the highly anticipated reopening of H&M’s flagship stores at Dubai Mall and Mall of the Emirates.
Redesigned as fashion-forward destinations, the new spaces promise an elevated shopping experience, not just for fashion but beauty too –cementing their status as must-visit hubs for style lovers in the UAE.
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So, make sure you mark your calendars for November 6, when the collection will be available in stores and online across the Middle East.
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