The Regional Rundown: Dyson's Latest Tech Launches In The Middle East, Boucheron's Flagship In Abu Dhabi, Mach & Mach Debuts In Doha & Much More

Photo: @ameliawaney, Instagram

The Middle East is leading the way in fashion, beauty, and culture, breaking boundaries with every launch, collaboration, and new concept store.

In this edition of GRAZIA’s regional round-up, we highlight the most interesting things to do, stores to shop, and much more.

MACH & MACH UNVEILS the MOON LOUNGE AT GALERIES LAFAYETTE, DOHA

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MACH & MACH has touched down in Doha with its Moon Lounge takeover at Galeries Lafayette, following its successful debut in Milan. Developed with design duo OBJECTS ARE BY, the Georgian luxury brand has created an immersive space that is celestial-themed, featuring a gigantic moon installation and chrome-pink facelift of 974 Delights Café. The cafe serves a limited-edition menu that is inspired by the signature MACH & MATCHA drink and features a selection of sweets and canapés based on the brand’s signature double bow.

Brunello Cucinelli Opens Doors in the Capital

Brunello Cucinelli has officially opened its latest boutique in Abu Dhabi at The Galleria Al Maryah Island, the capital of Italian sophistication. The space embodies the aesthetic of the brand – elegant, refined, and rooted in craftsmanship. The boutique offers both menswear, womenswear and accessories, in which classic tailoring meets modern luxury. Every detail reflects the brand’s artisan quality and understated elegance, creating an environment that is inviting and thoughtfully designed.

Otiumberg makes ITS middle East debut

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British brand Otiumberg has officially launched on Ounass, marking its first foray into retail in the Middle East. Known for its demi-fine jewellery crafted in recycled gold and sterling silver, the London-based label designs timeless everyday pieces. Co-founder Christie Wollenberg, who once lived in Dubai, describes the brand’s international expansion as a “proud moment”, driven by demand from the UAE and KSA.

Boucheron Opens its new flagship store in Abu Dhabi

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French jewellery maison Boucheron has opened its new flagship store at The Galleria Al Maryah Island in Abu Dhabi, bringing together the Parisian elegance and Emirati artistry. The store features a striking green-glass prism completed with a bespoke installation, created in collaboration with Emirati artist Yasmin Al Mulla, whose work celebrates the UAE dunes and waves with Boucheron’s heritage Grosgrain motif.

Talise spa OPENS up within the capital

Photo: @jumeirahsaadiyatisland, Instagram

The Talise Spa at the Jumeirah Saadiyat Island Resort marks its reopening, returning throughout Abu Dhabi as one of the most tranquil wellness escapes. The spa has an array of treatments, including its signature “Ground Ritual” – a deeply restorative experience based on mindfulness and connection. Set against the stunning beachfront surroundings of Saadiyat Island, of course, the spa’s amenities include peaceful relaxation areas, hammam facilities, making this spa a must for anyone who’s looking for a reset.

DYSON’S latest collection launches in the Middle East

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Dyson has launched its most advanced hair tool in the Middle East: the new Airwrap Coanda 2x multi-styler and dryer. Using the newly engineered Hyperdymium 2 motor, this is Dyson’s fastest and most powerful hair care tool, its has double the air pressure for faster drying times, smooth, finished looks and effortless styles with no heat damage. Now lighter, smaller and smarter, the 6-in-1 device evolves and now available in the limited edition colour, Amber Silk.

That CONCEPT store adds as A new brand: Jade Trau

Photo: @jadetrau, Instagram

The fine jeweller Jade Trau, based in New York, is launching for the first time in the region at THAT Concept Store located within Mall Of The Emirates. Specialising in creating modern heirlooms in 18-karat gold and natural diamonds. Jade brings a new level of wearable luxury to the carefully curated selection of cutting-edge fashion and design THAT is known for.

Jimmy Choo unveils its new store

Jimmy Choo has relaunched its boutique in Dubai Mall with a stunning revamped new look that elevates the luxury shopping experience for men and women. The new look of the boutique is a reflection of the brand’s signature style of glamour and sophistication, featuring the latest collections of iconic footwear, bags and accessories.