How This Dubai-Based Fashion Label Is Bringing Purpose To The Forefront Of Fashion

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In an era surrounded by an ever-quickening pace of life, with trends rushing in and out, MINIAAR asks us to wait, to honestly think about the clothes we wear. Launched in 2017 by designer Tinaz Bodhanwala, this Dubai-based brand has quietly become a founding father of slow fashion.

Founded on the belief that fashion should be both elegant and ethical, MINIAAR is carving a distinct space in the region’s luxury landscape. The brand seamlessly fuses sophisticated design with social consciousness, proving that true luxury is as much about impact as it is craftsmanship.

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Recognised for their clean and architectural lines, customisable and sculptural garments. Both critically and emotionally, and stylistically designed for women who don’t follow, but lead trends, with conscious purpose.

At its core, MINIAAR is about fusing style with ethics: inclusive sizing, customisability, a slow-fashion approach that cherishes each and every stitch sequence. All the way down to the sleeve curve and the ethics behind production.

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Derived from Dubai, MINIAAR reflects the unique qualities of not only the city, but the spirit of its heritage, desire to innovate, and ambition to thrive. A brand brought out of understanding all fabric, all form, but also identity and purpose.

A new era of mindful creativity is unfolding in the Middle East, with MINIAAR leading the way, deliberate, gorgeously considered, and appropriately purposeful. This isn’t clothes, this is an intentional future we want to wear.