Dubai-Based Female-Led Brand LC Is Celebrating Its Birthday In A Very Special Way & You're Invited

Bring out the cake and candles, because one of our favourite Dubai-born athleisure brands, LC, turns six this year.

What started in 2019 from entrepreneur Lyndsay Doran’s vision is now a go-to for effortless, versatile style. And this October, the brand is giving back in true LC fashion, with a limited edition birthday capsule designed to elevate everyday wardrobes.

Dropping on October 2, the Flexluxe and Ripstop collections set the tone. Flexluxe is the kind of fabric that makes you want to spend all day wearing it—lightweight, breathable, with just enough shine to feel polished. It shapes and smooths without compromising comfort, perfect for a workout or a casual city day. Think triangle bras, cami tops, leggings and shorts in shades of black, blue and brown.

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Ripstop brings something edgier to the table. A sleeveless bomber jacket with utility pockets and a bubble hem, paired with parachute pants that flow yet adjust to fit; these are statement pieces designed to seamlessly integrate into everyday life. Black or stone, styled up or down, they do all the talking.

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But this birthday isn’t just about clothes, it’s about the people who made LC what it is.

From October 2 to October 5, the celebrations include special birthday rates; think 50 per cent off on your entire cart. Here’s the only catch: it’s only available on October 2 from 9am to 10am, on using the code LCTURNS6. While the early birds will get the figurative worm, it’s not like that’s all there is to it.

From 10am on October 2 to midnight on October 5, LC will still offer 30 per cent off online and in-store. There’s also the Lucky Six initiative, where six shoppers will get their entire basket refunded (keep an ear out, because winners will be announced after October 5).

It’s LC’s way of saying thank you for the support, loyalty, and love over the last six years.

From a single showroom to five stores across the UAE, LC has grown alongside its founder and its community. And with every new collection, the brand keeps delivering on its promise: effortless confidence, designed to fit real life.

Shop all LC pieces at lcofficial.com.